The New York Times obit descibes him online as, “Walter Cronkite, who pioneered and then mastered the role of television news anchorman with such plain-spoken grace that he was called the most trusted man in America,”
In many ways package design and the network news grew up and matured together in the 50s and 60s. Who do you suppose “pioneered and then mastered” package design.
There seem to be some other american icons with such stature. Aaron Copeland in music, Martha Graham in dance, Ansel Adams in photography.
Perhaps Norman Rockwell was such an illustrator, or William Golden in broadcast design, Walter Landor or Walter Margulies might qualify in corporate identity, or Teague in product design, but who would that be for our industry.
Do you have any ideas?