Cornell Food & Brand Lab

Cornell FABLFound an interesting academic institution that is an intersection of ideas on food, brand, and the retail marketplace.

The Cornell University Food & Brand Lab has some very fascinating research areas on issues including, grocery shopping psychology, labeling and taste targeting, nutritional knowledge and (In)Action, new research methods, and marketing nutrition.

One interesting study called, “Sensory Expectations Influence Taste Evaluations”, measured the response of diners to the taste of a wine when labeled from California vs. North Dakota! No surprise that the diners preferred the wine from California, but the wine’s origin also seemed to impact the amount time spent dining and the amount of food ordered.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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