The recyclable/renewable aspects aside, and I sincerely applaud Coke for the effort, how do you feel about drinking vitaminwater out of a PlantBottle?
As Muhtar Kent, Chairman and CEO of The Coca-Cola Company says in the press release, “It builds on our legacy of environmental ingenuity and sets the course for us to realize our vision to eventually introduce bottles made with materials that are 100 percent recyclable and renewable.”
Never mind the name, the really good news is that the bottle is apparently made from 30% plant based material, and it can be processed in traditional PET recycling facilities. The life-cycle analysis done by Imperial College London indicates that it reduces carbon emissions by 25 percent.
Given Coke’s volume that’s a lot of carbon. By one estimate in 2000 by Dr. Bill Sheehan, network coordinator for the GrassRoots Recycling Network, “Coke produced more than 21 billion plastic bottles” between 1995 and 2000.
The plan, like that announced in late April by Frito Lay with their biodegradable snack chip bags, is to phase this bottle in gradually during the next couple years, with Dasani and vitaminwater being the first brands to use the new bottle.
Now this is a Coke and Pepsi war we all benefit from!