Hubble and The Guggenheim, two great packages

The juxtaposition of these two images got me thinking.

Today there are a couple of completely unrelated events happening, one in space and one on Fifth Avenue. And admittedly I may be stretching the definition of packaging when discussing these events but so be it. 

Hubble Saturn GuggenheimThe Hubble Space Telescope, being repaired by a couple of space walking NASA astronauts as this post is being written, has been making staggering contributions to science and our imagination for nearly 20 years. The Guggenheim Museum is celebrating its 50th anniversary with the opening today of a show on its architect Frank Lloyd Wright. 

So we have Hubble, a package designed to look outward and discover distant worlds, and the Guggenheim Museum a package designed to enter and discover the artistic universe within.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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