Got an email today mentioning that @issue:, the publication of The Corporate Design Foundation has gone online. Good to see that a great traditional print publication has made the move, and it is good to see them reporting on package design. In fact two of their featured items in the Seen & Noted section feature package design.
I was fascinated by one of the items. It shows the new children’s beverage, called Y Water, shown in the image below. It has been widely reported and has won a number of design awards recently, but still nice to have package design covered by the design press.
Designed by Yves Béhar, and the good folks at Fuse Project, it is a really great combination of beverage container, kid’s toy, and of course a super launching pad for the new brand. You can get y knots that let you connect the empty beverage containers to as the web site says “connect and build just about anything you can think of”.
The graphics for all the yucky stuff like a UPC, or ingredients or nutrition facts are all on a tag that attaches to the little bottle.