@issue: now online

issue-logoGot an email today mentioning that @issue:, the publication of The Corporate Design Foundation has gone online. Good to see that a great traditional print publication has made the move, and it is good to see them reporting on package design. In fact two of their featured items in the Seen & Noted section feature package design.

I was fascinated by one of the items. It shows the new children’s beverage, called Y Water,  shown in the image below. It has been widely reported and has won a number of design awards recently, but still nice to have package design covered by the design press.

y-waterDesigned by Yves Béhar, and the good folks at Fuse Project, it is a really great combination of beverage container, kid’s toy, and of course a super launching pad for the new brand. You can get y knots that let you connect the empty beverage containers to as the web site says “connect and build just about anything you can think of”.

The graphics for all the yucky stuff like a UPC, or ingredients or nutrition facts are all on a tag that attaches to the little bottle.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to @issue: now online

  1. Wow! That’s really cool packaging. What a great way to make a common product fun for kids. What kid wouldn’t want Y Water. Thanks for sharing.

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