Chrysler Bailout Package

chrysler-fiatIt has been announced today that Chrysler will be filing for bankruptcy, and will be doing a deal with Fiat. What a marriage. 

In doing some investigating on this story I happened upon an announcement, reported on, that Chrysler was introducing a “drag race package” for its Dodge Challenger brand. The piece goes on to say, “Chrysler is set to release a new drag-racing package for its Dodge Challenger muscle car this July, which will be aimed at both professional teams and enthusiasts. The new kit is described as a modern day equivalent of the HemiDart and Barracuda package cars of the late 1960s”. 

This announcement was made last May just a couple months after Fiat introduced their long anticipated update on the Fiat 500 in January 2008.

It will be interesting to see how this couple get along, but I certainly wish them the best.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to Chrysler Bailout Package

  1. Dan Lewis says:

    It’ll fit — Fiat owns Ferrari, Maserati, Alfa, Abarth. They have always gone fast.

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