Community Supported Design

lanpher_090420_6713There is a growing movement, Community Supported Agriculture, to help the locally grown farming industry. How about a grassroots movement to support the local and regional design industry.

This is an image, taken by Keith Lanpher, of the bottled water at the place I am staying. The photograph is great, the water is fine, the label is  .  .  . well. This is more typical of the kinds of amenities packaging you get “off the shelf”  for small local inns and B&Bs.

I wonder if someone could provide a way for small places like this, and it is a wonderful inn/plantation in Virginia, to get access to better “local” design.

The place is very proud of supporting local farmers, serving locally caught fish, locally butchered beef and lamb, locally produced cheeses, etc. Wouldn’t it be great if we could find a mechanism like, that could link them to great local design talent.

Just type in your zip code, like the site allows, and you are linked to local design talent. What a concept.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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