The intersection of fact and film was vividly described at the new AIGA Metro-North chapter launch event last Thursday evening in Stamford CT. It was a big hit and again reminded me of why this organization is so meaningful.
We hosted a talk by the architect James Sanders, who along with Ric Burns, created “New York: A Documentary Film” and who has written a wonderful book about how the city shapes filmmaking called “Celluloid Skyline”.
This AIGA chapter was founded to serve both the geographic needs of those in the northern suburbs of NYC, and perhaps more importantly to serve the wider brand design community, regardless of geographic location. As the invitation to the event said,
“Whether you are a seasoned creative director, experienced design- or brand-manager, up-and-coming practitioner or CEO—we believe you‘ll gain valuable insights through our chapter‘s programming and events. Some (like this first event) will feature visionaries to open up new vistas. Some will tap into design and branding masters for applied insight. Still others will challenge what you may think about brands and how they impact culture and commerce. Through all its content and events, AIGA Metro-North will engage you in ways that will transform how you think about and work with brands.”
For those who may not be familiar with the mission of the AIGA, it is stated on their wbsite as the following,
“AIGA’s mission is to advance designing as a professional craft, strategic tool, and vital cultural force. AIGA, the professional association for design, is the premier place for design—to discover it, discuss it, understand it, appreciate it, be inspired by it. It is the place designers turn to first to exchange ideas and information, participate in critical analysis, and research and advance education and ethical practices. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts.”