AIGA, The corner of Creativity and Main Street

cc-coverThe intersection of fact and film was vividly described at the new AIGA Metro-North chapter launch event last Thursday evening in Stamford CT. It was a big hit and again reminded me of why this organization is so meaningful.

We hosted a talk by the architect James Sanders, who along with Ric Burns, created “New York: A Documentary Film” and who has written a wonderful book about how the city shapes filmmaking called “Celluloid Skyline”.

This AIGA chapter was founded to serve both the geographic needs of those in the northern suburbs of NYC, and perhaps more importantly to serve the wider brand design community, regardless of geographic location. As the invitation to the event said,

“Whether you are a seasoned creative director, experienced design- or brand-manager, up-and-coming practitioner or CEO—we believe you‘ll gain valuable insights through our chapter‘s programming and events. Some (like this first event) will feature visionaries to open up new vistas. Some will tap into design and branding masters for applied insight. Still others will challenge what you may think about brands and how they impact culture and commerce. Through all its content and events, AIGA Metro-North will engage you in ways that will transform how you think about and work with brands.” 

For those who may not be familiar with the mission of the AIGA, it is stated on their wbsite as the following,

“AIGA’s mission is to advance designing as a professional craft, strategic tool, and vital cultural force. AIGA, the professional association for design, is the premier place for design—to discover it, discuss it, understand it, appreciate it, be inspired by it. It is the place designers turn to first to exchange ideas and information, participate in critical analysis, and research and advance education and ethical practices. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts.”

In my view it is the premier organization in which to have the conversation about how the streets of Creativity and Main intersect.

About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to AIGA, The corner of Creativity and Main Street

  1. Pingback: The package, a movie on the shelf « The Package Unseen

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