The Egg, an original package

easter-egg2The decorated egg tradition has apparently been around for over 2500 years. It seems to have begun with the Persian holiday of  Nowrooz, their New Year celebration, which falls on the Spring equinox

My egg tradition doesn’t go back that far, but I still have fond memories of decorating incredibly complicated and beautiful eggs as a kid with my Polish neighbors, or Easter egg hunts when I was growing up that would seem to last hours and have us running all over the woods, or my grandmothers famous Easter Egg dessert, or the simple decorations we would create with my two kids as they grew up.

A great package, a great tradition, wonderful memories, and Happy Easter!

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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