Packaging Made From Rock

pentawaterThis headline, from The Gourmet Retailer, got my attention.

A paper alternative that even Fred Flintstone would love. Apparently The Penta Water Company is the first beverage company to use a new packaging label material made from limestone, no paper, no plastic. Here is a portion of what they have to say in the release.

“ThermoStone™ is made with a patented process that creates a bright white sheet that prints well, is machine-ready and is perfect for the natural products industry. By converting labels to this limestone-based product, Penta will enhance its commitment to the environment by utilizing a product that eliminates use of trees, bleach, oil and formaldehyde, and greatly reduces use of water during the manufacturing process. The labels require less energy to produce than those using PVC or plastic, resulting in lower carbon emissions and a smaller environmental footprint.”

I am still trying to do some homework on this, sounds too good to be true, but if it is half as good as it sounds it may offer an alternative for some applications.

Acknowledgments, Here are a couple links for more information.

The Penta Water Company

GreenerPackage.com

Earth First Packaging

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
This entry was posted in Beverages, Packages Today and tagged , , . Bookmark the permalink.

One Response to Packaging Made From Rock

  1. Pingback: Our Top 10 List of Packaging Stories for 2009 « The Package Unseen

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