Objectified, the design movie

There is an interesting review today by Allan Chochinov of a new documentary film, called Objectified, in the Core 77 blog. He attended the first showing in Austin over the weekend.

On the Objectified web site the film is decribed as,

“a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. 

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?”

The film includes interviews with such notables as Palo Antonelli of MOMA New York, Chris Bangle of BMW, Karim Rashid of – you guessed it – Karim Rashid, Rob Walker of The New York Times, and a number of other world wide designers.

objectified-quoteThere is another interesting review of the film in The Times of London, quoted above, where the author not only discusses the film but makes some observations about the current economic climate and its influence on the design profession. 

The screening schedule shows that it will be shown in a number of places in the next few months and should be worth a look.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to Objectified, the design movie

  1. Pingback: Topics about Climate » Archive » Objectified, the design movie

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