Positively 19th Century, Positively 21st Century, and Positively Marvelous

I will keep this short. This work speaks more than eloquently for itself.

For those who have followed the brief history of this blog you will have begun to learn at least two things. The first is about what we are, the second is about what we are not.  

louise-fili-jg1First, we have an abiding interest in, and are spending a significant amount of time investigating, the roots of American package design. With the post yesterday, this has gotten us as far as the second decade of the 20th century. We have noted for instance the use of pattern, detail, and typographic complexity during the later part of the 19th century.

Second, although very few things interest us more, this blog is not about finding the newest beautiful package. There are many people doing that well, like thedieline.com or lovelypackage.com.

But if you are interested in the historic roots of package design and their influence on our contemporary work, its wonderful when occasionally those two interests collide, and they do with the work of Louise Fili. This work above for Jean-Georges Vongerichten is just one of many examples where the influences of historic package design is clear, in this case the very strong influence of 19th century design motifs, yet there is no mistaking the fact that the work is marvelously modern.

Go to her new web site, I’m breathless with admiration.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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