Ken turns 48

oldnewkenLook at that poor guy on the left, he sure looks whipped. 

How would you feel if you had been going out with a beautiful older woman since the early sixties, and she still wouldn’t settle down.

Barbie has been getting a lot of press for turning 50 this year, but little did I realize she has been going out with a younger man for all these years. The couple had a falling out in 2004, and apparently have been doing their own thing, and suddenly got back together this Valentine’s Day, after five years.

As you can see from the photo on the right, Ken has been hitting the gym and according to Mattel “has revamped his life — mind, body and soul,” Hollywood stylist and Mattel consultant Phillip Bloch said in a statement. “Everyone knows how difficult it is to change, especially when you’ve lived your life a certain way for more than four decades.” He continued, “People just get confused when a man is more sensitive, he’s more in touch with his spiritual side, he’s been writing poetry  .  .  . he’s been backpacking through Tibet.””

Just before they got back together Mattel publicist Lauren Dougherty was playing it coy and said Barbie “appreciates the new look Ken is sporting. He really looks great. But we’ll have to stay tuned to see whether these two will get back together.”

At the Valentine’s Day press conference unveiling the new Ken, Bloch said the company was going for a “worldly, European thing,” and “definitely wanted to be looking hot.”

After repeated attempts, I was unable to get Barbie or Ken to comment personally for this piece. I could add my own thoughts about the silliness of all of this given the times we live in, but I think the comments of Ms. Dougherty and Mr. Bloch speak for themselves.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to Ken turns 48

  1. matt says:

    This blog’s great!! Thanks :).

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