A Real Package Design Contest

On Friday I posted a piece about a Nestle package design contest that was, in reality, neither about design nor a contest with an actual choice. The design work had already been done and done badly, leaving the consumer with only lousy alternatives. 

bond_brooklynOver the weekend I came across a real package design contest being run by the folks at Bond no.9, a New York based beauty company with a very interesting fragrance collection, each based on a New York neighborhood theme. Their package design work is already great. Just click on the link over the Brooklyn bottle.

They have recently launched a fragrance called Brooklyn, presumably with a temporary design. They want your help with the final design.

I suppose this is like marketers using You Tube videos for national advertising. The results have obviously been inconsistent and often the production values low (intentionally). Only in this case I suspect Bond will get some really great submissions. It will be interesting to see their final choice.

This could put me out of business.


Image is from the Bond no. 9 web site


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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