On Friday I posted a piece about a Nestle package design contest that was, in reality, neither about design nor a contest with an actual choice. The design work had already been done and done badly, leaving the consumer with only lousy alternatives.
Over the weekend I came across a real package design contest being run by the folks at Bond no.9, a New York based beauty company with a very interesting fragrance collection, each based on a New York neighborhood theme. Their package design work is already great. Just click on the link over the Brooklyn bottle.
They have recently launched a fragrance called Brooklyn, presumably with a temporary design. They want your help with the final design.
I suppose this is like marketers using You Tube videos for national advertising. The results have obviously been inconsistent and often the production values low (intentionally). Only in this case I suspect Bond will get some really great submissions. It will be interesting to see their final choice.
This could put me out of business.
Acknowledgements
Image is from the Bond no. 9 web site
About Richard Shear
designer, husband, teacher, blogger, father, athlete, author, historian
Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time.
He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University.
Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors.
He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
The Package Unseen 