Used Automobile Parts, my kind of Detroit bailout

uap-bottleI’ve heard you can make vodka from almost anything. If that’s true maybe we can make wine from the recycled remnants of Detroit. This bottle is just so much fun, and a classic case of looks can be deceiving.

We are doing a project for a spirits client and I came across this wine, called Used Automobile Parts, from Three Loose Screws Wine Company, (could this be a hidden reference to Ford, Chrysler and GM). 

A gorgeous piece of calligraphy, gold stamped on a bottle unadorned by any other design distractions, and used to illustrate a brand name that is completely unexpected. It comes from a division of  Don Sebastiani & Sons, and as you’ll see in the link above, the other labels from this division aren’t bad either.

If anyone knows the name of the lettering artist, please let me know. 

Image. Copyright © 2009 Don Sebastiani & Sons – The Next Generation in Wine.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
This entry was posted in Packages Today, Wine, Beer, & Spirits and tagged , , . Bookmark the permalink.

2 Responses to Used Automobile Parts, my kind of Detroit bailout

  1. Don & Sons says:

    I believe the calligraphy was done by Georgia Deaver in SF.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s