Fashion week, for Fall 2009, was last week in New York.
I don’t follow women’s fashion closely, but I was struck by the diversity of looks at this show and wondered if it was reflected in the diversity available to anyone looking for beauty care products.
Cathy Horn had a great piece in The New York Times last week describing Raf Simons, the designer for Jil Sander as “probably the only one here interested in being a modernist”. In contrast she said of Missoni, “the models were enveloped in so many layers of mohair knits and woolly cloaks, with fur caps, leggings, dangling scarves and hand warmers, that all you could see of them, poor girls, were their angry little faces.” Ouch!
I also wondered if the aesthetic shown in the latest clothing design matches the look of their fragrance and beauty product packaging. The answer is yes. As the images below clearly demonstrate, both companies seem to be doing a masterful job linking their fashion collections to their fragrance collections.
Missoni clothing has a warm, layered, textured look with things dangling all over the place. The fragrance package, while being less complex, certainly mirrors the warmth, textured highlights, and yes, even the dangly things.
Jil Sander clothing collection is dominated by black and white with color used sparingly, with smooth elegant surfaces in a very pared down look. Obviously the beauty packaging again mirrors the look, black and white, very smooth, and color used sparingly.
Looks like both of these brands understand the synergy of using a similar tone in all of their offerings.
Clothing photos from Women’s Wear Daily. by Giovanni Giannoni
Packaging images are from the Missoni and Jil Sander web sites