Jil Sander and Missoni, Fashion Collections match the Fragrance Collections

Fashion week, for Fall 2009, was last week in New York.

I don’t follow women’s fashion closely, but I was struck by the diversity of looks at this show and wondered if it was reflected in the diversity available to anyone looking for beauty care products.

Cathy Horn had a great piece in The New York Times last week describing Raf Simons, the designer for Jil Sander as “probably the only one here interested in being a modernist”. In contrast she said of Missoni, “the models were enveloped in so many layers of mohair knits and woolly cloaks, with fur caps, leggings, dangling scarves and hand warmers, that all you could see of them, poor girls, were their angry little faces.” Ouch! 

I also wondered if the aesthetic shown in the latest clothing design matches the look of their fragrance and beauty product packaging. The answer is yes. As the images below clearly demonstrate, both companies seem to be doing a masterful job linking their fashion collections to their fragrance collections.

missonicomboMissoni clothing has a warm, layered, textured look with things dangling all over the place. The fragrance package, while being less complex, certainly mirrors the warmth, textured highlights, and yes, even the dangly things.

jilsandercomboJil Sander clothing collection is dominated by black and white with color used sparingly, with smooth elegant surfaces in a very pared down look. Obviously the beauty packaging again mirrors the look, black and white, very smooth, and color used sparingly.

Looks like both of these brands understand the synergy of using a similar tone in all of their offerings. 

Acknowledgements

Clothing photos from Women’s Wear Daily. by Giovanni Giannoni

Packaging images are from the Missoni and Jil Sander web sites

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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