The Author

Richard Shear is a Founding Principal and Creative Director of The Shear Partnership. He founded the firm, in 1993, to establish a design organization focused on strategic design excellence and the hands on interaction and management of the creative process.

He brings over 25 years of international consumer package design and brand identity experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career with Lois/Chajet Design Group, a joint venture of the legendary advertising art director, and AIGA Medalist,  George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of international corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time.

He is a faculty member of the Masters in Branding Program at New York’s School of Visual Arts, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University, has written widely on the vital role of design and the creative process in the retail marketplace.

Richard is a current Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors.

He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.