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Tag Archives: linkedin
Coke’s PlantBottle, by any other name . . .
Coca Cola announced late last week that they will be introducing a “new plastic bottle made partially from plants.” A super idea but that name . . . ouch. The recyclable/renewable aspects aside, and I sincerely applaud Coke for the effort, … Continue reading
Posted in Beverages, Environmental Packaging, Packages Today
Tagged Design, Graphic Design, Green Packaging, linkedin, Package Design, Packaging
1 Comment
Hubble and The Guggenheim, two great packages
The juxtaposition of these two images got me thinking. Today there are a couple of completely unrelated events happening, one in space and one on Fifth Avenue. And admittedly I may be stretching the definition of packaging when discussing these … Continue reading
PET, a greener spirits package
PET plastic bottles, even the 100% post consumer recycled variety, are being considered more seriously by alcoholic beverage companies. They have a number of advantages. Cost is the most obvious. But there also seem to be other advantages when looking … Continue reading
Coke, Budweiser and brand heritage
This image, which contrasts packages from the early 20th and early 21st centuries, clearly shows how far Coke and Budweiser have evolved the package design of their core brands in essentially the last 100 years. As you can see, Budweiser not … Continue reading
Package Design, a leading or trailing indicator, 1930-1940
This is the fourth in our series of short pieces on highlights in the package design history of the 20th century, decade by decade. The 1930s can’t be written about without the immediate acknowledgment that the biggest economic and social … Continue reading
@issue: now online
Got an email today mentioning that @issue:, the publication of The Corporate Design Foundation has gone online. Good to see that a great traditional print publication has made the move, and it is good to see them reporting on package … Continue reading
Posted in Beverages, Design Practice, Packages Today
Tagged Design, linkedin, marketing, Package Design, Packaging
1 Comment
“Glorified Design Firms”
There was an interesting post recently on cityfile.com. It wasn’t the post, about Peter Arnell losing a lawsuit with his publisher, which got my attention. It was the first comment posted by Rob Frankel, a man who is not afraid … Continue reading
Posted in Beverages, Design Criticism, Design Practice
Tagged Design, linkedin, marketing, Package Design, Packaging, Tropicana
1 Comment
Community Supported Design
There is a growing movement, Community Supported Agriculture, to help the locally grown farming industry. How about a grassroots movement to support the local and regional design industry. This is an image, taken by Keith Lanpher, of the bottled water … Continue reading
Posted in Beverages, Design Practice
Tagged Design, Green Packaging, linkedin, Package Design
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Dust to Dust
Now isn’t that a beautiful package on the left! When USA Today features an article about environmental initiatives for consumer product packaging on the cover of their business section, you know we may be headed in the right direction. Or … Continue reading
Posted in Design Practice, Environmental Packaging, Packages Today
Tagged Design, Green Packaging, linkedin, marketing, Package Design, Packaging
1 Comment
Time to increase your spending on brands
The New Yorker magazine has an interesting piece this week about corporate spending on brand advertising and promotional activity during tough economic times, like now. Read it and perhaps you will agree that now is the time to increase, not … Continue reading
Posted in Food, Packages Yesterday
Tagged Design, linkedin, marketing, Package Design, Package Design History, Packaging
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