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Crowdsourced Design:… on Work on spec, just say no… Zezi on Package Design, a leading or t… Ted Mininni on Which is Nice! Ryan on A package, a print ad, does it… Dmitriy on The Shear Partnership Search
Tag Archives: Green Packaging
Replenish, The Prius of Packages
While listening to Jason Foster founder of Replenish at the FUSE conference last week, it struck me that both Replenish and the Prius seem like small short-term solutions to the same very big issue. Let me explain. The Replenish cleaner bottle … Continue reading
Brand Bible
The Brand Bible is out! And as I mentioned in my August post, this publication was a collaborative effort of the students, faculty, and friends of the Masters in Branding program at The School of Visual Arts. As Contributing Editor, … Continue reading
The 60 Watt Coke Bottle
Here is a simply brilliant (pun intended) idea that uses recycled plastic bottles to provide home lighting in third world countries. A single bottle installed in the roof can provide the light equivalent to a 60 watt bulb, free for … Continue reading
Rethink the food label
The FDA is looking for constructive ideas to revamp food labeling and update the way ingredient and nutritional information is presented to the consumer. I have three thoughts. 1. It’s about time! 2. You can still have an impact! 3. … Continue reading
Inside the Box Thinking
Developing guidelines for information presentation on packaging is a good start, but it just seems so 20th century. And you know retail packaging has some interest and influence when Dartmouth medical professors begin to design . . . well not … Continue reading
A few thoughts for 2011
Yup, we too have fallen victim to making end of year predictions, so for your consideration here are seven thoughts on brand identity and package design themes that we think will be worth watching in the upcoming year. 1. Refillable and … Continue reading
Posted in Design Criticism, Design Practice
Tagged Brand Design, Branding, Design, Graphic Design, Green Packaging, marketing, Package Design, Packaging, Private Label
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Convergence Theory – Part 3
Again the notion of the growing importance of convergence theory, and the power of the individual to influence crowds, has shown up in a prominent place. This time in a column written yesterday by Tom Friedman, where he states, “The world … Continue reading
Mark Zukerberg and a Copernican Moment, or the Earth does not revolve around SunChips
Cosmology and consumer markets evolve slowly. But both are in search of the center. In science it has been the sun since the 16th century. In marketing for the last century or so, it has been the brand. Now as … Continue reading
The Aluminum Association tells us half the story
With the recent news release on aluminum beverage can recycling rates from The Aluminum Association, there is bad news hidden within the good news. Let me start by saying I am very supportive of higher recycling rates, but what I … Continue reading
Posted in Beverages, Environmental Packaging
Tagged Design, Design Technology, Graphic Design, Green Packaging, Package Design, Packaging
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Talking Ballerinas and Soap Boxes
The headline below appeared above an interesting piece on page one today in the NY Times. “Ballerinas, Famed for Silence, Take New Approach: Talking” Now try replacing the word Ballerinas for Retail Packages. You see where I’m going. Packages, like … Continue reading
