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Tag Archives: Fashion
The beauty of sugarcane
Another small step begun by a major CPG marketer. Procter & Gamble announced today that starting in 2011, several of its beauty brands including Pantene, Cover Girl and Max Factor will begin to use a new type of “green” HDPE plastic … Continue reading
Posted in Beauty & Personal Care, Environmental Packaging
Tagged Fashion, Fragrance, Green Packaging, marketing, Package Design, Packaging
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Aesthetic shock and awe
In the early 1980s I worked in Manhattan just a few blocks from where Philip Johnson’s AT&T building was being erected. We watched with amazement as the raw steel forms of what became known as the “Chippendale” skyscraper were put … Continue reading
Posted in Architecture, Beauty & Personal Care, Beverages, Design Criticism
Tagged Brand Design, Branding, Design, Fashion, Fragrance, Graphic Design, marketing, Package Design, Packaging
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Sustainability hits Luxe Pack
The NYC Luxe Pack show is this week and it is dominated by the usual high-end cosmetics packaging suppliers from all over the world. While the show is filled with the typical examples of over-the-top packaging materials, this year there … Continue reading
Marc Jacobs, exuberant packaging and restrained clothing
It has been fun in the past to look at the clothing being shown at the New York fashion shows and compare these designs to the fragrance and personal care packaging of the designers. This week Marc Jacobs was showing … Continue reading
Posted in Beauty & Personal Care, Design Criticism, Design Practice
Tagged Branding, Design, Fashion, Fragrance, Graphic Design, marketing, Package Design, Packaging
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The package is occasionally a “fast culture” medium
In yesterday’s post I suggested that the package is, and should be, a “slow culture” medium. But on reflection I think there is at least one occasion, very brief and fleeting, when the package could be considered a “fast culture” medium … Continue reading
Our Top 10 List of Package Design Stories for 2009
This blog was begun in early 2009 as a place to discuss, “The package as a unique object in our contemporary culture . . focusing on past influences, current events, and future inspirations that shape the world of package design.” … Continue reading
Package design goes dirty
Steven Heller has a new piece on the AIGA site where he begins to discuss aesthetic trends in the design work of this first decade of the 21st century. He calls it “The Decade of Dirty Design”. This movement is … Continue reading
Posted in Beauty & Personal Care, Design Practice, Packages Today
Tagged Branding, Design, Fashion, Fragrance, Graphic Design, marketing, Package Design, Packaging
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Bland Equity not Brand Equity
Let’s be honest, things have gotten a bit too simple. The image at left contains a vodka, a Bluetooth headset, a battery, an auto cleaner, socks, spice jars, olive oil, food take-out containers, shampoo, soup, chocolate, men’s and women’s skin … Continue reading
Posted in Beauty & Personal Care, Beverages, Design Practice, Food, Wine, Beer, & Spirits
Tagged Branding, Design, Fashion, Graphic Design, marketing, Package Design, Packaging
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FIT and sustainable package design
The Packaging Design Department at the Fashion Institute of Technology is working hard to introduce a new certificate program in Sustainable Packaging Design. The idea is to intensely ground students, using 5-6 specific classes, thus allowing them to become key … Continue reading
Package Design, a leading or trailing indicator, 1950-1960
Package design in the decade of the 1950s, more strongly than in any previous decade, was influenced by dramatic changes in consumer lifestyles. The post-war suburbanization, growth in families and income, the birth of national TV advertising, consolidation of consumer … Continue reading
