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Crowdsourced Design:… on Work on spec, just say no… Zezi on Package Design, a leading or t… Ted Mininni on Which is Nice! Ryan on A package, a print ad, does it… Dmitriy on The Shear Partnership Search
Tag Archives: Design Simplification
Is an austerity package a design strategy?
In the October issue of Print magazine there is an interesting follow up to thoughts, in my last post, on white packaging as a design default. Benjamin Bratton, who calls himself a “sociological, media, and design theorist”, and who’s self … Continue reading
New Diet Coke, even less is more
Diet soft drinks have always been about less. The new Diet Coke can is about more. The new packaging is more fun, more sophisticated and a much more sensitive link to the brand’s unique and historic character. Two trends are … Continue reading
Posted in Beverages, Design Criticism, Design Practice
Tagged Brand Design, Branding, Design, Design Simplification, Graphic Design, marketing, Package Design, Packaging
5 Comments
White Out Conditions
Ever been caught driving in a blinding snowstorm? Remember the complete loss of any sense of direction, or your location, or the feeling for what’s up and what’s down. Not a pleasant feeling. As you walk down the aisles of … Continue reading
The new value of quiet
Why is Walmart so noisy and Nordstrom’s so quiet. And why, almost without exception, are mass-market retail environments, and the packaging contained within them, a visual and aural riot while more upscale retail stores are often a study in calm. … Continue reading
Posted in Design Criticism, Design Practice
Tagged Branding, Design, Design Simplification, Graphic Design, marketing, Package Design, Packaging
3 Comments
