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Category Archives: Package Design, a leading or trailing indicator
Package Design, a leading or trailing indicator, 1950-1960
Package design in the decade of the 1950s, more strongly than in any previous decade, was influenced by dramatic changes in consumer lifestyles. The post-war suburbanization, growth in families and income, the birth of national TV advertising, consolidation of consumer … Continue reading
Human archeology and prehistoric packaging
Archeology fascinates me and there is a new piece today in Science the AAAS journal, on the discovery of the earliest known human, a 3.2 million year old skeleton named Ardi. It caught my eye not simply because of the compelling … Continue reading
Package Design, a leading or trailing indicator, 1940-1950
The decade of the 1940s was a period of radical transformation for the North American consumer product industry, and can be thought of as three distinct time periods; a brief post-depression era of streamlined optimism about the future, the grim … Continue reading
Who writes cultural history
There is an interesting article in the Sunday New York Times, by Holland Cotter. It asks, through a review of two art exhibitions now in New York, who has the right to define cultural history and enshrine the cultural icons … Continue reading
Package Design, a leading or trailing indicator, 1930-1940
This is the fourth in our series of short pieces on highlights in the package design history of the 20th century, decade by decade. The 1930s can’t be written about without the immediate acknowledgment that the biggest economic and social … Continue reading
Package Design, a leading or trailing indicator, 1920-1930
The 1920s were a decade when the past and the future collided. Obviously a golden era of economic growth very much like the 1990s, with the strong economy supporting innovation in significant areas. The explosive growth of the radio, the … Continue reading
Package Design, a leading or trailing indicator, 1910-1920
The second decade of the 20th century was a time of transition, unrest and reform in all forms of life in America. The decade began with the economy recovering from the San Francisco earthquake and the stock market panic of … Continue reading
Package Design, a leading or trailing indicator, 1900-1910
The first decade of the 20th century was an amazing time, in some ways like our own first decade of the 21st century, filled with fascinating contradictions appearing in many areas. The gilded age, brought on in part by the wealth created … Continue reading
Package Design, a leading or trailing indicator, an introduction
Judging by the number of hits on this blog’s second post, Package Design, a leading or trailing indicator, there is a lot of interest in how a package might be linked to the economic and cultural events of its time. I promised to … Continue reading
Package Design, a leading or trailing indicator
The world economy, everybody’s talking about it. I wonder if package design can be used to predict economic direction, the way some people say hemlines can. We will be looking at package design in the 20th century to see if … Continue reading
