Andy Warhol, Target, and new Campbell’s Soup cans

50 years ago this month, Andy Warhol began his life-long exploration of the boundary between art and commerce (as if there ever was one), with the exhibition of “32 Campbell’s Soup Cans” at the Ferus Gallery in Los Angeles.

In previous posts I have written about this exhibition, the Dennis Hopper purchase, and my meeting with Andy in Paul Stuart’s changing room.

And in an act that further blurs this boundary, and celebrates this anniversary, on Sunday September 2nd Target will begin selling new multi-colored reproductions of Andy’s Campbell’s Tomato soup cans. These 1.2 million cans will come in four color combinations and cost 75 cents each.

This great work was designed by Deutsch Design Works in San Francisco.

Campbell’s has created promotional cans twice before, at Giant Eagle in 2004 and at Barney’s in 2006. I think Andy would approve.

Here is a link to the USA Today piece on this promotion.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
This entry was posted in Design Criticism, Design Practice, Food, Packages Yesterday and tagged , , , , , , , . Bookmark the permalink.

2 Responses to Andy Warhol, Target, and new Campbell’s Soup cans

  1. amazing!!! i would never want to open the cans though!

  2. MJ Conner says:

    I was just thinking what a good deal 75 cents a can was, but that I wouldn’t want to actually damage the cans! Fun stuff!

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