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Monthly Archives: February 2012
Neither Me One! or Me Too!
Ahold USA was recently awarded the Supermarket News Marketer of the Year award, and we are proud to be a very small part of the story with the redesign of their Guaranteed Value line . . . but first a … Continue reading
Posted in Design Criticism, Design Practice, Food, Private Brands
Tagged Brand Design, Branding, Design, Graphic Design, marketing, Package Design, Packaging, Private Label
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Campbell’s Go! . . A package or a print ad, and does it matter?
Does this new Campbell’s Go! Soup package, shown on the right side of the image above, succeed as a “disruptive” (Campbell’s word) platform for a new brand? Or does it simply look like the newest example in a line of Campbell’s … Continue reading
Brand Bible
The Brand Bible is out! And as I mentioned in my August post, this publication was a collaborative effort of the students, faculty, and friends of the Masters in Branding program at The School of Visual Arts. As Contributing Editor, … Continue reading
