Here is a simply brilliant (pun intended) idea that uses recycled plastic bottles to provide home lighting in third world countries. A single bottle installed in the roof can provide the light equivalent to a 60 watt bulb, free for up to 5 years!
Fast Company has a piece highlighting the development of this idea at MIT as part of their “appropriate technologies” initiative. And here is a link to a video that shows how this idea has begun to be adopted in the Philippines where as many as 10,000 of these bulbs are already shining.
Brightens my day just thinking about it!
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About Richard Shear
Richard Shear is a Founding Principal and Creative Director of The Shear Partnership. He founded the firm, in 1993, to establish a design organization focused on strategic design excellence and the hands on interaction and management of the creative process.
He brings over 25 years of international consumer brand identity experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career with Lois/Chajet Design Group, a joint venture of the legendary advertising art director George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he learned the complex skills of international corporate identity.
During the late eighties he was a Creative Director and Partner at Peterson & Blyth, one of the premier package design firms of the time. Richard is a current Board member of the American Institute of Graphic Arts’ MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a graduate of Temple University’s Tyler School of Art, has written widely on the vital role of design and the creative process in the retail marketplace, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a nationally ranked masters bicycle racer.
Here is a simply brilliant (pun intended) idea that uses recycled plastic bottles to provide home lighting in third world countries. A single bottle installed in the roof can provide the light equivalent to a 60 watt bulb, free for up to 5 years!
Fast Company has a piece highlighting the development of this idea at MIT as part of their “appropriate technologies” initiative. And here is a link to a video that shows how this idea has begun to be adopted in the Philippines where as many as 10,000 of these bulbs are already shining.
This is amazing