The Package and Presidential Politics

The Package and Presidential Politics

What goes on in the White House can be a little unseemly at times. The President’s image gets a bit tarnished occasionally, many think that Washington could use some cleaning up, and increasingly politics, as practiced by all sides, is viewed as a dirty business.

So I was intrigued to see the NY Times use illustrated spoofs on well-known household cleaning products to illustrate a series of Op Ed pieces, from an all-star cast of folks like Harold Ford Jr, Elizabeth Edwards, Robert Shrum, Ari Fleisher and Jonathan Alter, with suggestions from on how Obama could rebound in the last half of his term.

It is just another indication of the visual power of brand identities and the packages that represent them. Just too bad the on-line version only had the B&W illustrations by Abbott Miller and Kristen Spilman. The printed paper had glorious color versions of the them . . . much nicer.

The editorials aren’t too bad either.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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