Glassphemy! A visceral and psychological recycling center

Recycling is so boring!

Or so says David Pelt a developer who has just built a new kind of recyling place, along the Gowanus Canal in Brooklyn. Based on the video it seems like a great place to recycle your bottled up emotions as well as your glass bottles.

It is basically a big 20 foot by 30 foot steel box, sheathed with bullet-proof glass, that allows people to stand at one end and throw empty glass bottles, collected from neighborhood bars, at people standing outside the other end of the box. Then all of the glass shards are recycled.

This is one of many projects by MACRO | SEA, that range from found object skate parks and dumpster swimming pools to Prada retail stores and a Denver runway project (as in commercial airplanes not fashion models).

The real opening is scheduled for next week, May 20th, but the great video shows the soft opening night recently. And another link to a NY Times article that talks about some other projects by David Pelt and how you can get involved in Glassphemy! yourself.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
This entry was posted in Architecture, Design Criticism, Design Practice, Environmental Packaging, Wine, Beer, & Spirits and tagged , , , , , , . Bookmark the permalink.

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