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Monthly Archives: December 2009
A great year to be a package designer
Thanks to loyal clients, supportive associates, and a bit of hard work, this has been a pretty good year. And I was reminded again and again, in spite of the economic and social headwinds facing our industry, how lucky we … Continue reading
Posted in Design Criticism, Design Practice, Packages Tomorrow
Tagged Branding, Design, Graphic Design, Green Packaging, marketing, Package Design, Packaging
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Our Top 10 List of Package Design Stories for 2009
This blog was begun in early 2009 as a place to discuss, “The package as a unique object in our contemporary culture . . focusing on past influences, current events, and future inspirations that shape the world of package design.” … Continue reading
Some design related top 10 lists
I couldn’t help it. As the both the year and the decade come to an end there are lots of best lists, and we decided to assemble our own list of lists. Some are on package design, some are not. Enjoy! … Continue reading
Posted in Design Criticism, Design Practice
Tagged Design, Graphic Design, Package Design, Packaging
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Betty Crocker and the iPhone
A box of Betty Crocker cake mix and the Apple iPhone share more than you may think. When introduced, they both had a secret missing ingredient that would make the user experience more engaging, and the product more successful. For … Continue reading
David Brooks on the “Design” Society
In his column today, David Brooks talks about something he calls “The Protocol Society” I think he might as well have called it the design society. He begins by discussing the fact that the economy has evolved from one that … Continue reading
Posted in Design Criticism, Design Practice, Packages Today
Tagged Branding, Design, Graphic Design, marketing, Package Design, Packaging
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What can designers learn from linguists?
The English language spoken in London, Sydney, New York, Hong Kong or Cape Town is similar in most respects, but in each culture a certain evolution in phonetic, lexical, and grammatical features has occurred. This is also true for the … Continue reading
Posted in Design Criticism, Design Practice, Packages Tomorrow
Tagged Branding, Design, Graphic Design, marketing, Package Design, Packaging
1 Comment
G whiz!
It would appear that the fallout continues from Arnell’s work with Pepsi. Ad Age reports online today that the Gatorade brand will undergo some major shifts in response to an 18% sales decline earlier this year. The article says, “Gatorade … Continue reading
Posted in Beverages, Design Practice, Packages Today
Tagged Branding, Design, Graphic Design, marketing, Package Design, Packaging, Tropicana
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Gen Y and open source brand design
Bruce Nussbaum, the design columnist at Business Week, was in South Korea last week and gave a provocative speech to the Design Korea 2009 International Conference. He spoke about what he feels are the “5 most powerful global forces transforming … Continue reading
Posted in Design Practice, Packages Today, Retail Technology
Tagged Branding, Design, Graphic Design, marketing, Package Design, Package Design History, Packaging
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Package design goes dirty
Steven Heller has a new piece on the AIGA site where he begins to discuss aesthetic trends in the design work of this first decade of the 21st century. He calls it “The Decade of Dirty Design”. This movement is … Continue reading
Posted in Beauty & Personal Care, Design Practice, Packages Today
Tagged Branding, Design, Fashion, Fragrance, Graphic Design, marketing, Package Design, Packaging
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Biomimicry and Package Design
As package designers have become more attuned to sustainable design as part of our creative process, many have begun to look at the lessons of the natural world, or biomimicry. There has been a significant amount of research by a … Continue reading
