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Crowdsourced Design:… on Work on spec, just say no… Zezi on Package Design, a leading or t… Ted Mininni on Which is Nice! Ryan on A package, a print ad, does it… Dmitriy on The Shear Partnership Search
Monthly Archives: November 2009
Tis the season for shopping with smart phones
A technology is really mainstream when it hits USA Today, and on Black Friday no less. So apparently shopping, with your smart phone retail apps blazing, has become a reality. With the holiday shopping season starting in earnest, and retailers … Continue reading
The Glass Mouse
There is a trend in technology packaging that might be called “The Glass House look”. Hope the architect isn’t displeased. I live near Philip Johnson’s Glass House, and pass by it often on my training rides through New Canaan. On one … Continue reading
Posted in Design Criticism, Design Practice
Tagged Design, Design Technology, Graphic Design, marketing, Package Design, Packaging
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Epigenetics of brands
Earlier this week I posted about the new Minute Maid package design, but I’m going to stick with the topic because there are some interesting lessons to be learned here. Epigenetics refers to changes in appearance or activity of a … Continue reading
Posted in Beverages, Design Criticism, Design Practice
Tagged Branding, Design, Graphic Design, marketing, Package Design, Packaging, Tropicana
1 Comment
Absolut supports Vancouver arts community
The Absolut brand has been, virtually from the start, a rare combination of unique and recognizable package, used as an advertising icon, supporting a premium at-home and on-premise visibility, and ultimately making consumers feel part of a lifestyle experience. Not … Continue reading
Posted in Beverages, Wine, Beer, & Spirits
Tagged Design, Graphic Design, marketing, Package Design, Packaging
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A minute change for Minute Maid
Clean, simple, evolutionary, professional, fruity. These are the words that come to mind when viewing the new Minute Maid juice packaging announced yesterday by Coke. And maybe it is no surprise that the change is minimal given the Tropicana debacle earlier … Continue reading
Posted in Beverages, Design Criticism, Food, Packages Today
Tagged Branding, Design, Graphic Design, marketing, Package Design, Packaging, Tropicana
1 Comment
FIT and sustainable package design
The Packaging Design Department at the Fashion Institute of Technology is working hard to introduce a new certificate program in Sustainable Packaging Design. The idea is to intensely ground students, using 5-6 specific classes, thus allowing them to become key … Continue reading
The $700,000 box of Brillo
As those of you who follow this blog know, Andy and I met in the changing room of Paul Stuart. It was about 15 or 20 years after he created the Brillo soap pad box that sold yesterday at a … Continue reading
New SVA Masters in Branding program
New York’s School of Visual Arts is beginning a new Masters in Professional Studies in Branding program, and I am very excited that they have asked me to be on the faculty. Couldn’t be more thrilled! The program held an … Continue reading
Posted in Design Practice
Tagged Branding, Design, Design Education, Graphic Design, marketing, Package Design, Packaging
1 Comment
Wikitude, Yelp with monocle, ScanLife, who knew!
Last week I sure didn’t realize that these, and likely other applications of something I now know are called augmented reality, have gone live. But that was so last week! My last post talked about a fascinating piece of technology … Continue reading
SixthSense, a truly interactive shopping experience
Today most retail store aisles, with their quiet passive rows of products neatly lined up to the horizon, are like dusty rows of library bookshelves. There is little life, less information, and no interactivity with the products on the shelf. … Continue reading
Posted in Design Practice, Packaging Technology, Retail Technology
Tagged Augmented Reality, Design, Graphic Design, marketing, Packaging
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