Duffy, Its simple

I have always been a big fan of Joe Duffy’s work, its simply marvelous, or is it marvelously simple, or both.

He has always been that rare combination of exquisite creative craftsman as well as consummate strategic thinker. In his new guest blog gig this week at fastcompany.com he talks about the ability to design with simplicity. He doesn’t downplay the role strategy should play in our creative process, he just seems to be saying that the work should speak for itself. And his work usually does.

As he says, ”After all my years in design, I remain wary of the branding and design consultancies that sell the strategic process before the work. The work should speak for itself. Did it deliver on its objectives? Did it break through in the market? Did people vote with interest, conversation, interaction or purchase? Was it beautiful? That’s what really matters.”

In the last few months fastcompany.com has started an expert design blogger of the week column, some have contributed a series of inspirational posts, some frankly have been exercises in self absorbed silliness, no names now. But to be fair, I’m not sure what I would do with the platform.

But I am sure it will be interesting to read Joe’s thoughts this week.